Modeled after New York’s Times Square, London’s Piccadilly Circus and the Ginza in Tokyo, downtown Toronto’s Dundas Square offers dynamic and engaging outdoor advertising - big and bold. Within Dundas Square is The Atrium on Bay Media Tower, which is Canada’s first and largest 223-foot media tower, developed by The Ellman Companies. The north-facing tower, south-facing tower and full-motion LED include 27,000 square feet of advertising space (trivision, front lit/backlit) and 30 minutes of broadcast time.

The two 16’W x 9’H LED boards face the Yonge-Dundas intersection. Each board operates on a 15-minute loop and is capable of displaying full-motion video or graphics in more than 16.7 million colors.